Turistica is strengthening its role in training the new generation of hotel managers in the Adriatic region
Last week, our senior lecturer, Miha Bratec, in cooperation with colleagues Jelena Dorčić from FMTU, University of Rijeka, and Kasia Minor from Cardiff Metropolitan University, carried out a training that took place within the UPUHH Hotel Academy, project of the Croatian Association of Hoteliers, in which the most distinguished international hotel experts, researchers and consultants participate.
More than 80 Croatian hotel managers participated in the specific implementation and performance measurement of hotel "flash" sales as a tool and distribution channel in hotel marketing. They accepted with enthusiasm this innovative and little-known contents in our environment, as well as the interactive teaching by insightful younger experts.
With such initiatives and cooperation UP FTŠ Turistica is setting the bar higher and higher and strives to become a research and development center in the field of introducing new technologies and business models in marketing and management in the hotel industry and in the business environment of the wider region.
